When
Sticky Fingers Restaurant and Bar founders Todd Eischeid, Jeff Goldstein and Chad
Walldorf entered seventh grade together in Chattanooga, Tennessee, they never
dreamed that one day they would become life long friends -- let alone open a group
of successful restaurants. But that's exactly what happened.
The three quickly became friends as teenagers and remain close friends to
this day. After graduating from high school, each went off to very different colleges
geographically - Jeff went to Vanderbilt, Chad to The University of Virginia,
and Todd went way west to Arizona State. However, one fateful day on summer break,
the three made a pact to one day open a business together.
After college, Todd and Chad moved out to Colorado to be ski bums while Jeff
went to Memphis to work for his dad at the legendary Public Eye Restaurant. It
was in Memphis that Jeff gained a love and passion for ribs and barbecue. After
Jeff's parents moved to Charleston, South Carolina, they complained how much they
missed authentic Memphis style barbecue. Jeff was jobless. Charleston was ribhouseless.
The idea for Sticky Fingers was born.
Never one to give up on a dream or a vow, Jeff got Todd and Chad off the slopes
in Colorado to help him open the first Sticky Fingers in Mt. Pleasant, a suburb
of Charleston, in March of 1992.
Armed with little money and even less experience, the three partners set about
doing what they knew: treating people the way they wanted to be treated. What
they lacked in accounting, management, and hiring skills, they made up for in
what has now become their famous legendary customer service in every Sticky Fingers
restaurant.
People in the Charleston area had apparently been looking for an authentic
Memphis style rib dinner house because the restaurant was busy from the start.
Jeff originally ran the kitchen, Chad was on the floor, and Todd did the accounting
and helped out where he was needed. After eight months, all three rotated jobs
and did so again six months later. They all worked over 90 hours a week for the
first few years.
For almost a decade Jeff, Chad, and Todd lived together, worked together and
on several occasions, almost ended up killing each other. In 1993 after a meaningless
discussion about baked beans almost turned into a fistfight, they decided that
a second location might keep them from seeing each other so much. They found a
burned-out Western Sizzlin’ in Summerville, South Carolina and knew it was
just the spot.
With sales on the rise the partners once more seized an opportunity to grow
in the Charleston market. The group purchased historic 235 Meeting Street in the
market area of downtown Charleston from retiring Serge Claire - the owner of the
legendary restaurant, Marianne. The third Sticky Fingers opened in 1996 in the
heart of the busy Charleston tourist area. The new site quickly became the group's
highest volume restaurant.
1995 was an especially big year for Sticky Fingers. Mike Monen, another old
friend from Chattanooga who was attending the College of Charleston and working
at Sticky Fingers, approached Jeff, Chad, and Todd about opening a Sticky Fingers
in their hometown. The Chattanooga restaurant became the first one opened outside
of Charleston, and Mike officially joined the team as an equal partner. To this
day, the restaurant in Jack’s Alley in Chattanooga remains the busiest in
the company.
Over the next few years, employees kept coming to the owners with requests
to open in various cities. The Sticky southeastern tour officially started when
Stan took the show north to Wilmington, and Donnie, Jeff's high school bandmate,
took it south to Atlantic Beach. During the summer of 2000, Mike opened Chattanooga's
second Sticky Fingers, while a fourth Charleston location opened in North Charleston.
In 2002 and 2003 the guys opened three more Sticky Fingers restaurants in South Carolina-one in Hilton Head and two in Columbia (where it was voted “Best New Restaurant” in the local newspaper, and was recently given the award of “Best Ribs” in Columbia Metropolitan Magazine). In 2004, they opened four more restaurants, three of which are in South Carolina and another in Jacksonville, FL. In 2005 and 2006, they opened their doors to the first two Georgia Sticky Fingers restaurants in Savannah and Augusta. Since 2007, six new restaurants have been added to the list in several cities: Charlotte, NC; Concord, NC; Hixson, TN; Jacksonville (River City), FL; North Myrtle Beach, SC and Macon, GA. Today Sticky Fingers owns and operates a grand total of twenty-two restaurants throughout the southeast.
As Sticky Fingers grew in locations, its reputation began to grow at the regional
and even national level. The restaurants have been praised by the likes of Food
and Wine, The Wall Street Journal, Golf Magazine, Nation’s Restaurant News,
The Asheville Citizen-Times, Bon Appetit Magazine, CitySearch, The Boston Herald,
and the book Where the Locals Eat, A Guide to the Best Restaurants in America.
Demand from Sticky Fingers fans led to the development of a grocery line of
five signature barbecue sauces -- now distributed in over 2,000 locations -- and
a successful mail order business.
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